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Research papers

Visual focus: Better focus groups thanks to smartphones

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Helvetica}Why not make use of smartphones during focus groups instead of forbidding them? Within traditional focus groups, verbal communication is leading. We, as moderators, perceive smartphones as...

Catalogue: Fusion 2019
Authors: Margré Nijkamp, Roos Thijssen
Company: Motivaction International B.V.
November 10, 2019
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Citation

Nijkamp and Thijssen (2019a, November 10). Visual focus: Better focus groups thanks to smartphones. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/visual-focus-better-focus-groups-thanks-to-smartphones